Yandex Direct Certification Exam Questions and Answers

1- What Can Advertisers Use The Yandex Advertising Network For?

• To target customers with specific offers based on the advertiser’s product feed.
• To display ads related to users’ interests, online behavior and the content of the current site.
• To use search banners to raise brand awareness.

Answer- To display ads related to users’ interests, online behavior and the content of the current site.

2- Let’s Say You Own A Restaurant In A Business Centre. Your Goal Is To Attract As Many Employees Of This Business Centre As Possible. What Can You Do To Reach This Goal?

70- Choose The Best Example Of An Ideal User For Retargeting.

• someone is ready to make another regular purchase online.
• Someone viewed a few pages on your site but did not start the purchasing process.
• Someone bought a bag on your website and you would like to launch DSA for other products to show him.

Answer – Someone viewed a few pages on your site but did not start the purchasing process.

71- Ad Text In English: “Buy Red Sofas Online.” Geotargeting: Russia. Which Changes Need To Be Made In Order To Pass Moderation?

• None apart from checking that the ad text fits in within the character limits.
• None, but the advertiser must provide documents confirming their right to do business in Russia.
• A translation into Russian must be added and the ad text has to fit in within the character limit.

Answer – A translation into Russian must be added and the ad text has to fit in within the character limit.

72- Ad Text: “Looking For Natural Oils For Your Hair? Order Olive Hair Oil Directly From Greece For 15 EUR.” Geotargeting: Moscow And Saint Petersburg. Will This Ad Pass Moderation?

• Yes, the text meets the requirements for ad materials.
• No, quality certification for this product is required.
• No, either the equivalent price in Russian rubles also must be shown or the foreign currency must be changed to Russian rubles.

Answer – No, either the equivalent price in Russian rubles also must be shown or the foreign currency must be changed to Russian rubles.

73- An Advertiser’s Main Goal Is To Maintain Or Increase Profit From His Investment In Online Advertising. Which Strategy Would You Recommend?

• “Weekly budget: Maximum conversion rate” — the more conversions (orders), the higher the profitability.
• A manual bid management strategy, setting click price at a level high enough for First Premium placement. The more traffic, the higher the profitability.
• Average ROI.
• If he has statistics to refer to, then the “Weekly click package” is best. He should just increase the number of clicks in the strategy settings a bit.

Answer – Average ROI

74- Where Do Ads In Yandex.Direct Appear By Default?

• On desktops and tablets. Statistics show that these are the best impressions.
• Only on desktops. Mobile impressions should be set up separately.
• On all device types where Yandex has an audience.

Answer – On all device types where Yandex has an audience.

75- Ad Text: “The Lowest Prices For Moscow-Paris Flights. Only Buy From Us!” Which Changes Need To Be Made In Order To Pass Moderation?

• Send documents proving this superiority.
• Delete the superlative adjective or add information proving that “the lowest prices” are a fact to the landing page.
• None. The text meets the requirements for ad materials.

Answer – Delete the superlative adjective or add information proving that “the lowest prices” are a fact to the landing page.

76- Which Factors Do Bid Forecasts Depend On?

• Competitors’ bids for the keyword and the ad’s CTR.
• Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.
• Competitors’ bids for the keyword, the ad’s CTR and quality coefficient, and the user’s predicted value.

Answer – Competitors’ bids for the keyword, the ad’s CTR and quality coefficient.

77- In Which Order Do Ads Appear In The Premium Placement Block?

• From highest to lowest combined CPC and CTR.
• Randomly.
• From highest to lowest CTR.
• From highest to lowest combined bid, quality coefficient, and CTR.

Answer – From highest to lowest combined bid, quality coefficient, and CTR.

78- Which Strategy Allows Advertisers To Set A Daily Budget Limit?

• Manual bid management.
• Weekly budget.
• Average CPA.
• Average ROI

Answer – Manual bid management.

79- Positive Bid Adjustments Are Set For Users From Moscow (Geo), For Men Aged 25-34 (Demographic), And For Smartphones (Device Type). A 26 Year Old Man From Saint Petersburg Visits The Search Results Page From His Smartphone. Which Bid Adjustments Apply?

• Only the device type and demographic adjustments apply. Regional bid adjustments do not work with other types of bid adjustments.
• All bid adjustments apply.
• Positive bid adjustments for age and gender (demographic) and device type apply

 Answer – Positive bid adjustments for age and gender (demographic) and device type apply

 80- An Advertiser’s Goal Is To Receive Orders Through The Site And Pay For Them No More Than A Certain Amount. Which Strategy Would Be Best For This Advertiser?

• Average CPC.
• Average ROI.
• Average CPA.
• Manual bid management.

Answer – Average CPA.

81- Which Of These Advertisers Can Benefit Most From Using Smart Banners?

• A bank with a large assortment of credit products.
• A large clothing and shoe store.
• A pharmacy with a large assortment of dietary supplements and vitamins.

Answer – A large clothing and shoe store.

82- How Can You Create An Ad Group With Search Banners?

• Add a new Search banner ad group to any Text & Image campaign.
• Create a separate Search banner campaign.
• Contact the Yandex support service.

Answer – Create a separate Search banner campaign.

83- Where Can Search Banners Appear?

• Only on Yandex Search.
• On Yandex Search and some search partner sites in the Yandex Advertising Network.
• In Russia on Yandex Search and several search partners in the Yandex Advertising Network.

Answer- On Yandex Search and some search partner sites in the Yandex Advertising Network.

84- An Advertiser Wants To Increase The Reach Of His Ad Campaign Without Exceeding His Monthly Budget. Which Strategy Will Best Help Him Reach This Goal?

• A CPA strategy with a weekly budget limitation.
• A manual bid management strategy.
• Weekly budget: maximum clicks

Answer – Weekly budget: maximum clicks

85- On Which Sites Can Smart Banners Appear?

• On Yandex Search.
• On Yandex Search, the Yandex Advertising Network and external ad networks.
• In the Yandex Advertising Network and external ad networks.

Answer – In the Yandex Advertising Network and external ad networks.

86- At The Campaign Level, A Negative Bid Adjustment Is Set For Women 45+ In Age, But A Positive Bid Adjustment Is Set For Them At The Ad Group Level. Which Bid Adjustment Will Apply?

• It is impossible to set up such adjustments.
• The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.
• The negative bid adjustment will apply, since campaign level bid adjustments have priority over those at the ad group level.

Answer – The positive bid adjustment will apply, since bid adjustments at the ad group level have priority over those at the campaign level.

87- Over What Period Will Yandex.Direct Try To Spend The Amount Specified In The Weekly Budget Strategy?

• Over seven working days.
• Over one week, from Monday to Sunday.
• Over the past seven days.

Answer – Over one week, from Monday to Sunday.

88- On Which Sites Can Text & Image Ads Appear?

• On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network.
• On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network, on sites in the Yandex Video Network.
• On search results pages for Yandex Search, on Yandex search partners, on content sites in the Yandex Advertising Network, on the Yandex Home page.

Answer – On search results pages for Yandex Search, on the sites of Yandex search partners, on content sites in the Yandex Advertising Network.

89- Smart Banners Can Be Generated:

• From sites and product feeds.
• Only from product feeds.
• Only from sites.

Answer – Only from product feeds.

90- What Will Happen If An Advertiser Uses The Same Keyword List In A Regular Search Campaign And A Search Banner Campaign?

• Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.
• The ad with the highest combined CTR, bid and quality coefficient will appear.
• The regular ad will appear, because they have priority over all other ad types.

Answer – Both ad types can appear simultaneously, since Search banners and regular ads participate in different auctions and do not compete with each other.

91- Which Targeting Types Are Available For Search Banner Campaigns?

• For users who completed certain actions on your site.
• By user interests.
• By keywords.

Answer – By keywords.

92- How Do Impressions For Search Banners Take Place?

• Based on user interests with CPM payment.
• For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads.
• For search queries that contain an entire keyword with CPM payment.

Answer – For search queries that contain an entire keyword. Impressions can take place simultaneously with Text & Image ads

93- Can Geotargeting Settings Affect The CPC For An Ad?

• No, CPC accounts for all the competitors for the specific keyword.
• Yes, the number of competitors varies for each region, so CPC will also vary.
• No, CPC is only affected by the time of the impression and the number of comptetitors at that moment

Answer – Yes, the number of competitors varies for each region, so CPC will also vary.

94- An Advertiser’s Ad Group Has Desktop Ads But No Mobile Ads. What Will Appear On Mobile Devices?

• Yandex.Direct will automatically generate mobile ads based on the desktop ad’s title and text.
• Nothing. The ad group has no mobile ads.
• A regular desktop ad will appear.

Answer – A regular desktop ad will appear.

95- What Does Behavioral Targeting In The Yandex Advertising Network Take Into Account?

• Demographic characteristics.
• User interests, age, and gender.
• User interests.

Answer – User interests 

96- How Can Yandex.Audience Be Used In Campaigns For Ad Networks?

• To target users by their IP addresses.
• To target users by geolocation.
• To create a segment of those users who saw indoor/outdoor ads.

Answer – To target users by geolocation.

97- Which Of The Following Can Be Used For Retargeting?

• Bid adjustments.
• Yandex.Audience goals.
• Autotargeting.
• Yandex.Metrica segments and goals and Yandex.Audience segments.

Answer –  Yandex.Metrica segments and goals and Yandex.Audience segments.

98- Can You Use Your Company’s Logo Within A Text & Image Ad?

• No, it is against the rules to use company logos in Text & Image ads.
• Yes, you can and there are no restrictions.
• Yes, but only if the logo takes up no more than 20% of the whole image.

Answer – Yes, but only if the logo takes up no more than 20% of the whole image.

99-Keyword: Stay +At Lake Baikal. The Plus Sign Operator Is Applied. Which One Of These Search Queries Will NOT Trigger This Ad?

• family stay at lake Baikal
• cheap Baikal holiday
• stay at lake Baikal cheaply
• stay at lake Baikal 2017

Answer – cheap Baikal holiday

100- Keyword: Buy A Stroller. Which Search Query Will NOT Trigger This Ad?

• Buy a stroller via internet
• Stroller sales
• Where to buy a stroller
• Stroller buy on interne

Answer – Stroller sales

101-  Which Ad Extensions Can You Add To Dynamic Ads? Select The Most Complete Answer.

• Sitelinks with description, callouts, vCard.
• Sitelinks, callouts, vCard, display link, Image, video extension.
• Sitelinks with description, callouts, vCard, display link, 2nd ad title.

Answer – Sitelinks with description, callouts, vCard.

102- In What Order Do Ads Appear In Blocks On The Search Results Page?

• From highest to lowest bids.
• From highest to lowest combined bid, CTR, and quality coefficient.
• From highest to lowest combined bid, quality coefficient, and domain karma.

Answer – From highest to lowest combined bid, CTR, and quality coefficient.

103- Can A Dynamic Ad Campaign And A Regular Ad Campaign Work At The Same Time?

• Yes, Dynamic ads complement campaigns with regular ads.
• Yes, but the campaigns should be separated for different types of host sites, e.g. one campaign for search, and the other for the Yandex Advertising Network.
• No, the campaigns will compete with each other.

Answer – Yes, Dynamic ads complement campaigns with regular ads.

104- Which Tasks Do Dynamic Ads Simplify For Advertisers?

• They save time creating a large number of identical ads.
• They quickly pass moderation.
• They create Text & Image ads for ad networks in bulk.

Answer – They save time creating a large number of identical ads.

105- On Which Sites Can Dynamic Ads Appear?

• Only Yandex Search.
• Search and content sites.
• Yandex Search and search networks.
• Yandex Search, search networks, mobile ads.

Answer – Yandex Search and search networks.

106- Which Yandex.Metrica Report Can Show Data For Clicks Remaining After Antifraud Checks In Yandex.Direct?

• Yandex.Direct, summary.
• Ad systems.
• Session Replay.

Answer – Yandex.Direct, summary.

107- Look At The Screenshot Below. What Does It Mean If A Lightning Bolt Appears Next To Your Campaign?

• The campaign was sent to the server.
• The campaign was sent for moderation.
• There are edits ready to be sent to the server.

Answer – There are edits ready to be sent to the server.

108- Look At The Screenshot Below. What Does It Mean If A Star Appears Next To A Campaign?

• The campaign was sent to the server.
• The campaign was sent for moderation.
• There are edits ready to be sent to the server.

Answer – There are edits ready to be sent to the server

109- Look At The Screenshot Below. What Does It Mean If An Error Sign Appears Next To Your Campaign?

• The campaign was deleted, no information is available.
• The campaign did not pass moderation.
• The campaign was not loaded from the server.
• There are problems that will stop the data from being uploaded

Answer – There are problems that will stop the data from being uploaded.

110- Which Ad Elements Are Generated Automatically In Dynamic Ad Campaigns? Choose The Most Complete Answer.

• Ad title, landing page URL.
• Ad title, landing page URL, display link, sitelinks.
• Ad title, landing page URL, display link.

Answer – Ad title, landing page URL, display link.

111- An Advertiser Has Two Search Campaigns: Regular And Dynamic Ads. The Regular Campaign Has The Keyword “Buy Flowers,” And The Same Keyword Was Selected For The Dynamic Campaign. Their Combined CTR, Bids And Quality Coefficients Match. Which Campaign’s Ad Will Appear In Search Results?

• Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.
• This situation is impossible. Dynamic ad campaigns always generate unique keywords that don’t overlap with regular keywords.
• The Dynamic ad will appear because it responds to the user’s query better by showing the keyword in the ad title.

Answer – Regular keywords always have priority over Dynamic keywords, so the regular search ad will appear.

112- How Do Impressions And Clicks For Relevant Keywords Affect The CTR Of The Original Keywords And CPC?

• They are used in CTR calculations just like impressions and clicks for the original keyword, but do not affect CPC.
• They are not used in CTR or CPC calculations for the original keyword.
• They are not included in CTR calculations, but affect CPC just like clicks and impressions for the original keywords.

Answer – They are not used in CTR or CPC calculations for the original keyword.