Cloud computing, a globally growing market both in size and significance, is the phenomenon of delivering computing services to customers via the internet. Products and services offered to customers may include computing, storage, analytics, networking, or developer tools and can help organizations save costs and scale faster.
The three main types of cloud services include software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS), each of which offers different degrees of control and responsibility to address customer needs.
Spending on cloud solutions is increasing across Europe, meaning that more companies are launching cloud instances for their organizations. As per a cloud adoption report by Statista, the cloud computing market in Europe is worth 63 billion euros in 2021 and is forecast to reach 560 billion Euros by 2023.
Here are some factors working behind the scenes to make cloud adoption successful in the EU –
- Investing beyond the data center to redefine business models
For cloud leaders, an effective cloud strategy is more than just the infrastructure. And thus, 52% of cloud leaders invest in developing a team and skills to drive cloud cybersecurity, 48% provide cloud training to the IT department, and 43% rollout change management strategies to facilitate cloud transformation.
Europe takes care of the people side by ensuring that they are skilled and trained for change management as cloud adoption increases. Enterprises without a combined approach will soon discover that companies with a hybrid approach adopt both on-premise and off-premise cloud solutions reap the most benefits. As Europe moves forward with cloud services, EU-based companies will soon use it not just for IT departments and operations but also for data and customer analysis.
- C-suite focused on cloud services
Senior executives of cloud leading businesses today are embracing the cloud’s ability to work as an agent for change when it comes to resiliency and nimbleness, and as a growth strategy. As such, senior executives must play an active role in the cloud journey. Cloud success is often as much about people’s commitment to the process and targets as it is about the technology itself
- Using advanced technologies for advanced outcomes
European cloud leaders are generating greater ROI than beginners. While there are many factors that come into play, one key factor is that European cloud leaders have leveraged the possibilities of combining other technologies along with the cloud. Artificial Intelligence (AI), Machine Learning, and Robotics Process Automation (RPA) are by far the leading complementary technologies in the European cloud market – with 8 out of every 10 European companies using either Cloud or AI, for instance.
Incorporating artificial intelligence into a variety of operations helps to make processes more efficient and can free up staff to operate on alternative tasks. As a cloud service provider, Wipro, for one, will be able to provide guidance and expertise for enterprises that may benefit from implementing this technology.
Summing Up
There is a lot of potential for cloud adoption because globally, companies have high expectations of the technology. In the next two years in Europe, approximately 4 out of 10 firms expect their cloud implementations to be at least partially complete, if not totally optimized by then.
However, the journey to get here will take time and preparation, an open and willing mind for innovation and thinking outside the box. Partnering with cloud service providers will prove to be advantageous because they will give businesses a place to start when it comes to implementing better cloud integration/ adoption strategies in order to capitalize on all of the opportunities presented when one has reliable cloud services.
Wipro FullStride Cloud Services – a new leadership report, highlights best practices of cloud leaders. Businesses can learn lessons from leaders who embrace all that the cloud has to offer, building out their basic cloud infrastructure and then using it to launch applications that boost their bottom line. Cloud’s true value goes far beyond IT — when leveraged successfully, it can drive your business growth to a level never before seen.