Bing Accreditation Certification Exam Questions and Answers

1- A Broad Match Modifier Tells Bing Ads That A Specific Word Or Words Must Not Be Present In Order For Your Ad To Display. True Or False?

• True
• False

Answer –   False

2- With The Bing Ads Intelligence Tool, You Can Get Insights On Searches By User Location And/Or Demographic. True Or False?

• True
• False

Answer – True

3- Bing Ads Categorizes Clicks In Three Different Ways. For Which Kind Is Your Campaign Billed?

• Standard-quality
• Low-quality
• Invalid
• None of the above

Answer – Standard-quality

4- What Is The First Step In Getting A Bid Estimation For Keywords?

• Choose the bid amount
• Choose a keyword
• Choose the targeted position
• None of the above

Answer – Choose a keyword

5- You Should Investigate Which Of The Following To Uncover The Cause Of Increased Click Volume (Traffic)?

• Seasonal changes, such as an increase in online shopping during the holidays
• Sales, discounts, or promotions
• Recent news events
• Changes to your ad headlines, text, or landing pages
• All of the above

Answer – All of the above

6- Which Column In The Bing Ads Data Summary Table Tells You The Pre- And Post-Auction Delivery Status Of Your Campaign?

• Status
• Impressions
• Click-through rate
• Delivery

Answer – Delivery

7- Which Of The Following Can You Customize In Bing Ads Editor?

• Default keyword bids at the ad-group level
• Summary Grid columns
• Demographic targets for campaigns
• Device targets for ad groups
• All of the above

Answer – All of the above

8- The Most Important Feature Of Sitelink Extensions (Including Enhanced Sitelinks) Is: (Duplicate Question 1)

• You can tailor the URL for each Sitelink Extension
• You can re-use the same landing page for multiple sitelinks
• You can display up to six links to deeper pages on a website.
• You can add up to two lines of descriptive text
• All of the above

Answer – All of the above

9- Which Sitelink Extensions Will Help Boost Ad Performance By Highlighting Products And Services?

• Callout Extensions
• Structured Snippet Extensions
• Review Extensions
• All of the above

Answer –  All of the above

10- In Addition To Microsoft Office Excel Template (.Xls), What Other File Format Can Be Used To Import A Keyword List Into Bing Ads?

• Extended markup language (.xml)
• Text file (.txt)
• Comma-separated values (.csv)
• None of the above

Answer – Comma-separated values (.csv)

11- What Is The Best Way To Learn How Many Clicks Bing Ads Has Identified As Low Quality?

• Use commercial web-tracking software to monitor site traffic.
• Add low-quality click values to your performance reports.
• Set up a monthly budget that allows for trends and fluctuations.
• Contact Bing Ads Support periodically.

Answer – Add low-quality click values to your performance reports.

12- Exclusions You Set At The Campaign Level Will Cascade Down To All Of The Ads In Your Campaign. True Or False?

• True
• False

Answer – False

13- Universal Event Tracking (UET) Is A Mechanism For Advertisers To Do What?

• Determine your campaign conversion goals.
• Use a UET Tag Helper to reach your ROI goals.
• Report user activity on their websites to Bing Ad.s
• None of the above

Answer – Report user activity on their websites to Bing Ad.s

14- When Using Dynamic Search Ads, What Happens After You Create Specific Ad Text For Your Relevant Targets?

• You enter your URL
• Bing Ads will generate a specific URL landing page from your target
• You choose between Categories, All web pages, or Specific web pages
• Bing Ads will create a remarking list

Answer – Bing Ads will generate a specific URL landing page from your target

15- How Would You Focus On A More Specific Audience For A Given Ad Group Or Campaign?

• Build a negative keyword list.
• Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
• Increase your budget
• Increase your keyword bid prices
• None of the above

Answer – Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.

16- How Many Tags Must You Place On Your Site To Track Multiple Campaigns?

• One tag per campaign
• One tag per Ad Group
• One tag per Account
• One tag per website

Answer – One tag per website

17- What Is The Main Advantage Of Using Dynamic Text In Your Ads?

• Allows you to exceed the character limits for Bing Ads ads.
• Helps you find synonyms for the keywords you’ve chosen.
• Displays ads only to customers most interested in purchasing.
• Turns generic ads into custom ads.

Answer – Turns generic ads into custom ads

18- With Dynamic Search Ads, You No Longer Have To Do The Following: (Select 2)

• Maintain keyword lists and manage bids
• Update and customize ad titles
• Create Ad Extensions
• Develop keyword lists

Answer –

• Maintain keyword lists and manage bids
• Update and customize ad titles

19- What Needs To Happen Before You Import Your Custom Audiences Into Bing Ads For Search Remarketing?

• You must first click on the Audiences tab.
• You must decide between Bid only or Target and bid in settings.
• Your data management provider must connect to the Bing Ads custom audience feature.
• You must adjust the Default bid adjustment.
• None of the above

Answer – Your data management provider must connect to the Bing Ads custom audience feature.

20- What are the benefits of having an upgraded URL ?

• they separate the landing page URL from the tracking or URL parameters.
• Your ad doesn’t have to go through another editorial review.
• The character limits are increased.
• You can add URL parameters and custom parameters to your tracking template.
• All of the above

Answer – All of the above

21- Which Delivery Status Is Given To Ads Or Keywords That Violate The Bing Ads Policies?

• Ad paused
• Pending editorial review
• Disapproved
• Eligible

Answer – Disapproved

22- Which Feature Should You Use To Create A Custom Filter That Shows Items With Different Attributes?

• Advanced search
• Find and replace
• Match types
• None of the above

Answer – Adcanced search

23- With Pay-Per-Click Search Advertising, When Are You Charged?

• Each time your ad is displayed on the search results page.
• Each time a customer makes a purchase from your website.
• When your ad goes live.
• Each time a customer clicks your ad.

Answer – Each time a customer clicks your ad.

24- Which Ad Extension Report Allows You To Track How Your Business Attracts Customers Across PCs, Tablets And Mobile Devices?

• Ad extension by keyword
• Ad extension by ad
• Ad extension details
• Call forwarding detail
• All of the above

Answer – Call forwarding detail

25- If You Set A Daily Accelerated Budget Too Low For The Traffic Generated By Your Keywords, What Might Happen?

• Bing Ads will automatically recalculate a higher daily budget for your campaign.
• Bing Ads might not allow you to change your daily budget and keyword bids.
• You might deplete your campaign’s daily budget before the end of the day.
• You might deplete your campaign’s daily budget before the end of the month.

Answer – You might deplete your campaign’s daily budget before the end of the day.

26- You Want To Track Your Search Advertising Budget And Spend. Which Report Group Should You Select?

• Billing and budget
• Targeting
• Delivery
• Editorial

Answer – Billing and budget

27- Search Syndication And Distribution Is When A Search Engine Provides Its Services To A Third-Party In Need Of Search Capabilities For Their Digital Properties. True Or False?

• True
• False

Answer – True

28- If All Three Components Of Quality Score Are Combined To Be Above Average, Most Likely Your Score Will Be 7 Or Above. True Or False?

• True
• False

Answer – True

29- In Bing Ads, Which Customer Actions Are Considered Conversions? (Select Three)

• Completing a transaction.
• Performing a search query.
• Purchasing a product or service.
• Filling out a registration form.
• Clicking the ad.

Answer –

• Completing a transaction.
• Purchasing a product or service.
• Filling out a registration form.

30- How Many Managing Customers Can You Grant Access For On Your Account? (And Likewise Remove?) Remove?)

• 2
• 3
• 4
• 5
• 6

Answer – 5

31- It Is Possible To Bulk Edit And Manage Multiple Accounts Using A Mac. True Or False?

• True
• False

Answer – True

32- You Can Target Your Ads Using Which Of The Four Audience Variables?

• Location
• Time
• Date
• Device type
• All of the above

Answer – All of the above

33- Before You Create Product Ads In A Shopping Campaign, You Must First Do What?

• Create a Product Catalog
• Claim your domain name and verify your URL
• Import your Excel file
• Export your CSV file

Answer – Claim your domain name and verify your URL

34- What Are Two Ways To Import A File? (Select Two)

• Excel
• CSV file
• Google AdWords
• Default settings

Answer – Excel, CSV File

35- How Do Bid Adjustments (Modifiers) Affect The Display Of Your Ad?

• They trigger the display of your ad when terms in your keyword appear in any order in the search query.
• They cause a word or phrase to be inserted at display time into the ad.
• They affect the number of times your ad is displayed in a given month.
• They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

Answer – They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

36- Which Of The Following Audiences Can You Define With Remarketing Lists?

• Home page visitors
• Added item to shopping cart
• Visited a form page
• All of the above

Answer – All of the above

37- Multiple Ad Groups Are Allowed In Campaigns.

• True
• False

Answer – True

38- Best Practices For Using Automated Rules Include The Following: (Select 2)

• Use maximum and minimum CPC limits or bid estimates
• Applying similar rules with different criteria to subsets of your account
• Use all five bidding strategies all of the time
• Moniter once per week

Answer – Applying similar rules with different criteria to subsets of your account

39 – You Can Set Default Keyword Bids At What Level?

• Account
• Campaign
• Ad group
• Keyword

40- The Negative Keywords Conflicts Report Provides Useful Information About How Negative Keywords May Be Reducing Campaign Effectiveness. This Report Returns Which Of The Following Information? (Select Two)

• Determine if your ad and keyword are receiving impressions.
• How many impressions were lost because of the conflict.
• Which keywords and negative keywords are conflicting.
• Whether the conflict is at the campaign or ad group level

Answer –

• Which keywords and negative keywords are conflicting.
• Whether the conflict is at the campaign or ad group level.

41- Keywords Can Be Analyzed By What Factors?

• Traffic
• Keyword Categories
• Age Group and Gender
• Keyword performance
• All of the above

Answer – All of the above

42- Bing Ads Editor Allows You To Work And Make Changes Offline And Online. True Or False?

• True
• False

Answer – True

43- You Can Create A New Campaign By Copying An Existing Campaign From One Account To Another. True Or False?

• True
• False

Answer – True

44- Which Components Are Not Required For A Bing Ads Expanded Text Ad?

• Ad title
• Company name
• Ad text
• Targeting
• Display URL
• Destination URL

Answer – company name, Targeting

45- Bing Ads Supplies The Curated List Of Potential Customers For In-Market Audiences. True Or False?

• True
• False

Answer – True

46- Alpine Ski House Is Promoting Weekend Getaways For Retired Couples Who Live Near Denver. What Are The Best Targeting Options For This Customer?

• Age and time of day
• Age and geographical
• Gender and geographical
• Age and gender

Answer – Age and geographical

47- Bing Ads Keyword Planner Allows You To Search For New Keywords Using A Phrase, Website, Or Category. From Which Bing Ads Tabs Can You Access Keyword Planner?

• Home
• Campaigns
• Opportunities
• Tools

Answer – Tools

48- Why Is It Important To Choose The Right Keywords? (Select Two)

• Prevents your campaign from being paused.
• Helps more customers find your ads.
• Drives more relevant traffic to your website.
• Lowers your incremental bids.

Answer –

• Helps more customers find your ads.
• Drives more relevant traffic to your website.

49- When You Target By Time Of Day, Which Time Zone Does Bing Ads Use?

• The distribution channel.
• The searcher’s location, based on IP lookup.
• The language in which the ad is written.
• The address provided at registration.

Answer – The searcher’s location, based on IP lookup

50- Remarketing In Paid Search Lets You Target Ads To People Who Have Interacted With Your Site Before. True Or False?

• True
• False

Answer – True

51- Which Of The Following Might Generate Invalid Clicks? (Select Two)

• Trademark infringement
• Search engine robots
• Fraudulent activity
• Increased clicks due to recent news about your company

Answer –

• Search engine robots
• Fraudulent activity

52- For Whom Might You Create A Remarketing List?

• Anyone that has made a purchase
• Anyone that has visited a specific category page by defining that the URL contains the product.
• Anyone that has visited your loyalty website
• All of the above

Answer – All of the above

53- You Can Import Existing Campaigns From Other Online Search Engines, Like Google. True Or False?

• True
• False

Answer – True

54- You Can Import Google Campaigns Directly Into Bing Ads Using Your Google AdWords Credentials. True Or False?

• True
• False

Answer – True

55- You Want To Improve The Relevance Of Your Ad And Landing Page. First, You Include Dynamic Text In Your Ad. What Else Can You Do?

• Apply a keyword level destination URL using dynamic text
• Increase your keyword bids
• Increase your incremental bids
• All of the above

Answer – Apply a keyword level destination URL using dynamic text

56- If Your Ad Rank Is Low Even Though Your Click-Through Rate Is High, What Should You Do To Improve Your Campaign?

• Decrease your keyword bid prices.
• Increase your keyword bid prices.
• Place your ads in different ad groups.
• Reassess your keyword selection.

Answer- Increase your keyword bid prices.

57- Synchronization Operations Are Only Applied To The Accounts And Campaigns You’ve Downloaded To The Bing Ads Editor. True Or False?

• True
• False

Answer- True

58- You Can Configure The Manager Pane To Provide Either Tabs Or A Drop-Down List For Selecting The Type Of Item That You Want To View. True Or False?

• True
• False

Answer – True

59- You Run A Pizza Delivery Service In The Greater New York Area, Delivering To Brooklyn, The Bronx, And Queens. How Would You Target The Ads To Optimize Your Campaign?

• Target the ads by location to the delivery areas.
• Target the ads by New York City.
• Target the ads incrementally.
• Target the ads by age and gender.

60- From Which Bing Ads Editor Pane Can You Bulk-Edit All Of The Items Selected In The Summary Grid?

• Browser
• Editor
• Error
• All of the above

Answer – Editor

61- With Bing Ads, You Can Export Which Kinds Of Campaigns?

• Entire account
• Individual campaigns
• Specific ad groups
• All of the above

Answer – All of the above

62- Which Of The Following Factors Could Impact The Performance And Delivery Of Your Ad?

• The relevance of your keywords
• Your keyword bid amount
• The click-through rate on Bing Network results pages
• All of the above.

63- Although The Ad Preview And Diagnostics Tool Is A Powerful And Useful Tool, You Should Use It Sparingly Because It Directly Affects Your Campaign Results And Budget.

• True
• False

Answer – False

64- If You Are Unable To Find Your Ad In The Bing Network Results Pages, Why Should You First Examine The Impressions Column In The Bing Ads Data Summary Tables?

• it tells you why your ad has been disapproved.
• It tells you whether your campaign is active.
• It shows the total number of clicks your ad has received.
• It tells you if your ad is being displayed, even if you can’t find it.

Answer – It tells you if your ad is being displayed, even if you can’t find it.

65- Which Delivery Status Indicates An Ad Group That Has Passed Its End Date?

• Ad group paused
• Pending editorial review
• Disapproved
• Ad group expired

Answer – Ad group expired

66- An Expanded Text Ad Contains Three Fundamental Visual Elements: The Ad Title, The Display URL, And The Ad Text. True Or False?

• True
• False

Answer – True

67- You Can Focus A Campaign Or Ad Group On Potential Customers Who Meet Which Specific Criteria? (Select 2)

• Age/gender
• In-market audiences provided by Bing
• All time zones
• All countires

Answer –

• Age/gender
• In-market audiences provided by Bing

68- What Happens If Your Account Reaches Its Credit Limit?

• Your account credit limit will increase.
• Your alternative payment method will be charged instead.
• Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
• Your account is permanently deleted.

Answer – Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.

69- The Keyword Research Feature Can Help You:

• Expand keyword or negative keyword lists
• Target the most relevant audience
• Get bid estimates
• All of the above

Answer – All of the above

70- A Custom Audience Is A Type Of Remarketing List. What Is NOT Required To Set This Up?

• Universal Event Tracking
• Data management provider access
• First-party customer data
• Software integration

Answer – Universal Event Tracking