PPC Fundamentals Exam Certification Questions and Answers

1- How Do You Get Charged With PPC?

• You pay when a user clicks on your ad that leads to your website.
• You pay when ads are shown to a user.
• You pay when a user clicks on your ad that leads to your website and makes a purchase.

Answer – You pay when a user clicks on your ad that leads to your website.

2- Which Is Not True About Display Advertising?

• Your target audience for display advertising is not limited to the number of people looking for you on the web.
• Display traffic is both cheaper and more plentiful.
• It brings traffic with the strongest buyer’s intent.

Answer – It brings traffic with the strongest buyer’s intent.

 3- True Or False? An Effective PPC Strategy Should Consider The Ads Themselves; The Steps That Users Take On Your Website In Order To Convert To Clients Is Not A Part Of This Strategy.

• True
• False

Answer – False

4- Which Part Of The Sales Funnel Has The Most Users?

• The middle
• The beginning
• Same number throughout
• The end

Answer – The beginning

5- Which Step In The Decision Making Funnel Do Most People Fit In.

• Action
• Awareness
• Desire
• Interest

Answer – Awareness

6- What Does Tracking Performance Down A Sales Funnel Enable You To Do? Choose 3 Answers.

• Know how much to pay per click
• Understand the cost for each of the conversions along the funnel.
• A/B test different ads for highest CTR
• A/B test different variations of stages along the funnel

Answer –

• Know how much to pay per click
• Understand the cost for each of the conversions along the funnel.
• A/B test different variations of stages along the funnel

7- More Sales Copy Helps Sell To Users That Are:

• To both groups
• Higher up on the decision making funnel (first becoming aware)
• Lower on the decision making funnel (ready to take action and buy)

Answer – Higher up on the decision making funnel (first becoming aware)

8- How Do You Get More Meaningful Statistics Without Spending More Money? Choose 3 Correct Answers.

• Add keywords
• Limit your advertising to fewer products
• Target fewer keywords
• Focus on fewer users

Answer –

• Limit your advertising to fewer products
• Target fewer keywords
• Focus on fewer users

9- With Search Advertising, What Are Advertisers Competing With Each Other For?

• Higher conversion rate
• Ad position
• Number of ad clicks

Answer – Ad position

10- Google Ads Hierarchy, From Largest To Smallest, Is:

• Campaign ->Account -> MCC -> Ad Group
• Account ->MCC -> Campaign -> Ad Group
• MCC -> Account -> Campaign -> Ad Group

Answer – MCC -> Account -> Campaign -> Ad Group

11- What Are Google Search Partners?

• Websites that aren’t Google properties, but have a search box which delivers Google’s search results
• Websites that belong to Google
• Advertising agencies that manage Google search campaigns

Answer – Websites that aren’t Google properties, but have a search box which delivers Google’s search results

12- The Negative Exact Keyword ‘-[Beach Chair]’ Will Exclude The Following Search Term:

• Beach chairs
• Best beach chairs
• Best beach chair
• Beach chair

Answer – Beach chair

13- Fill In The Blank: It Is Important To Take Into Consideration The Decision Making Funnel When Conducting Keyword Research So That You Focus On More Actionable Words That Will Help You Deliver A __________CTR With Google And ________ Better.

• Maximum, show up
• Higher, convert
• Lower, sell

Answer – Higher, convert

14- Which Two Statements Are Not True About Google Ads Keyword Planner?

• it helps forecast the search volume.
• It is only available in your current location.
• keyword ideas.
• It is a not a free tool.

Answer –

• It is only available in your current location.
• It is a not a free tool

15- True Or False? A Feature That The SEMrush Keyword Magic Tool Offers Which The AdWords Keyword Tool Lacks Is The Ability To List Attributes Along Side Roots.

• False
• True

Answer – True

16- What Is The Primary Metric For Determining A Winning Ad?

• Clicks
• Lowest cost per click
• CTR
• Ad position

Answer – CTR

17- What Does PLA Stand For?

• Priority Listing Ad
• Product Listing Ad
• Paid Listing Ad

Answer -Product Listing Ad

18- True Or False? Uploading A CSV Of Your Data Feed From Your Computer Will Allow You To Set An Automated Schedule.

• True
• False

Answer – False

19- Fill In The Blank. Display Advertising Allows You To Reach Users At The ___________ Stage Of The Decision Making Funnel.

• Interest
• Awareness
• Desire
• Action

Answer – Awareness

20- True Or False? Frequency Capping Sets Limits On How Many Times The Same Person Can See An Ad.

• True
• False

Answer – True

21- How Many Ad Sizes Are There On The GDN?

• 20
• 10
• 30
• 25

Answer – 25 

22- Which Example Of Display Targeting Is Not One That Targets Users By Content?

• Remarketing
• Contextual Targeting
• Targeting Topics
• Placement Targeting

Answer – Remarketing

23- Fill In The Blank. The Best Practice For A/B Testing Two Different Calls To Action For A __________ad Is To Test Banners That Are __________in Every Way, With The Exception Of The Call To Action.

• banner, identical
• text, different
• text, identical
• banner, different

Answer – banner, identical

24- Ads For Universal App Campaigns Are Created:

• Automatically in the Merchant Center
• Automatically from the Google Play store listing
• In the Google Ads UI

Answer – Automatically from the Google Play store listing

25- True Or False? It Is Important To Track In-App Actions To Optimize For Users That Are Engaged In Completing Valuable Actions Within The App, Not App Installs.

• False
• True

Answer –  True

26- How Much Budget Should You Set When Launching Your Universal App Campaigns?

• 50 times that of your target cost per installation
• 25 times that of your target per cost installation
• The most you’re willing to lose to gather stats until you’re profitable

Answer – 50 times that of your target cost per installation

27- If A Keyword Has A 2% Conversion Rate, And The Value Of A Conversion Is $100, What Is The Value Per Click Of That Keyword?

• $2
• $0.2
• $0.02
• $0.002

Answer – $0.02

28- Which Is Not An Example Of A Dimension?

• Days of the week
• Visitors
• Devices
• Cities

Answer – Visitors

29- Conversion Optimizer Works By:

• A/B testing your landing page for higher conversion rates
• Automatically adjusting bids keywords as well as other dimensions in a campaign
• Automatically finding targeting that will be more likely to convert into users
• Running your campaign during hours where users will be more likely to convert

Answer – Automatically adjusting bids keywords as well as other dimensions in a campaign

30- True Or False? Your Campaign Should Be Limited By Its Budget Setting When You Want To Limit Losses On Unprofitable Campaigns That Are Being Optimized.

• False
• True

Answer – True

31- True Or False? Building An Attribution Model Helps You To Attribute Appropriate Credit To Multiple Marketing Channels That Contributed To A Single Sale.

• True
• False

Answer – True

32- When You Have Dedicated Landing Pages, Who Is The Home Page Meant To Serve?

• Users that do not know you
• Both groups
• Users that already know who you are

Answer – Users that already know who you are

33- Which Is Not A Consequence Of The Situation When You Don’t Bid On Your Brand Name?

• Losing users who are specifically searching for your brand
• Losing positions in organic SERP
• Losing sales from people that are ready to buy, but research you first

Answer – Losing positions in organic SERP

34- How Should Remarketing Lists Be Segmented? Choose Two Options.

• Number of visitors to your landing page
• Value of the users on the list
• Different ad messages that could work best with them

Answer –

• Value of the users on the list
• Different ad messages that could work best with them